STRATEGI SAMUDRA PUTIH: MEMANFAATKAN ISU SAMPAH PLASTIK UNTUK MENCIPTAKAN PELUANG BISNIS PRODUK WAKAKA™
نویسندگان
چکیده
The only group representing the Sriwijaya State Buddhist College (STABN) to enter Student Creativity Development Competition in Entrepreneurship (PKM-K) competition is 2022 WAKAKA™ product. Conceptualization and business implementation are raised from issue of plastic waste. Of course, this a serious problem many developing countries, including Indonesia. Science technology have invented ingenious tools recycle waste into economically valuable recycling materials. PKM-K works with producer partners purchase finished products form T-shirts hoodies. This product also inspires consumers through simplicity wisdom Zen artwork calligraphy that printed on Products named trademark: Wahana Karya Wisdom develop businesses using White Ocean Strategy. Steps taken proclaim or promote save planet by reducing (reduce), reusing used goods (reuse) items made recycled materials (recycle), Inspiring community students themselves wisdom. In social steps, entrepreneurship practiced theoretically. Based literature review, white samudara strategy concept suitable for development program held Directorate General Community Guidance, Ministry Religion Republic
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ژورنال
عنوان ژورنال: KOMITMEN
سال: 2023
ISSN: ['2723-1526']
DOI: https://doi.org/10.15575/jim.v4i1.24773